What do your clients and customers read?
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Services
If generating engaging business stories week after week and month after month wasn't challenging, then everyone would be doing it. SEO and social media proficiency is only part of the equation. High quality content makes marketing's job an order of magnitude easier and much more effective.
I can help you and your marketing team:
I can help you and your marketing team:
- Assess current thought leadership activity and build a realistic content marketing strategy, plan and calendar.
- Execute successful content marketing campaigns, helping to develop, write and publish: newsletters, original research, articles, books, presentations, websites and other high quality content targeted at business executives and managers.
- Communicate more efficiently and effectively.
PORTFOLIO
This is only a partial list and description of recent projects. Contact me for specific examples relevant to your needs.
- Newsletters - Newsletter for a global multi-billion dollar manufacturing company featuring commentary, case studies, best practices and staff recognition.
- Primary research - Survey-based study of operational leaders' response and strategy for managing through the recession.
- Management articles - Bylined article for Chief Executive magazine during Toyota's recall crisis on future of lean manufacturing that featured CEO interviews from the United States, United Kingdom and Germany.
- Books - Leadership book for the change management organization within a major U.S. labor union.
- Award-winning magazine articles - IndustryWeek magazine article on marketing value of 'Made in America,' winner of Jesse H. Neal National Business Journalism Award.
- Case studies - Numerous case studies featuring strong leads, effective solutions and clear financial results.
- Website revisions - In addition to technical and design support, website revisions are always a team effort that pull in a stakeholders from across an organization.
- Corporate newsletters - Printed and electronic customer, member and distributor newsletters.
- White papers - White papers and management briefings based on primary and secondary research that provide meaningful insights and take a strong point of view.
High quality content is essential
In business-to-business markets today, no matter what products you sell or services you provide, you must clearly articulate the unique value that your company delivers. It's how you generate leads, engage current customers and prospects, and build relationships.
All great relationships start with trust. One of the most effective methods for building trust is to share your knowledge and expertise. You don't have to be funny or entertaining (although that always helps), or have a big budget. If you communicate efficiently and frequently enough, and if you provide valuable insights with respect for the concerns of your executive-level clients and customers, they will make time to tune in to what you have to say, as long as it's not boring.
Every bit of information we could possibly want to know is available to us today instantly on our smart phones. No one really has time to keep up with e-mail, let alone Facebook, Twitter and other social media feeds. But we still make time for what engages us and provides real value. In short, we make time for quality content and stories.
All great relationships start with trust. One of the most effective methods for building trust is to share your knowledge and expertise. You don't have to be funny or entertaining (although that always helps), or have a big budget. If you communicate efficiently and frequently enough, and if you provide valuable insights with respect for the concerns of your executive-level clients and customers, they will make time to tune in to what you have to say, as long as it's not boring.
Every bit of information we could possibly want to know is available to us today instantly on our smart phones. No one really has time to keep up with e-mail, let alone Facebook, Twitter and other social media feeds. But we still make time for what engages us and provides real value. In short, we make time for quality content and stories.